Step Guide for Killer Follow-up Email
A Step by Step Guide for Killer Follow-up Email : If you just had a fruitful phone call with your prospect, or got acquainted with the right person at a networking event, or went through a promising job interview, first of all you should open the door to a genuine relationship. Following up a conversation with a properly crafted email is critical to make a meaningful connection, show your interest, perseverance, and ability to take initiative.
Follow-up emails are great to show that you are putting in the relationship more time and efforts than others, and don’t just sit on pins and needles waiting for the response. However, there is a fine line between politely trying to get some attention and being annoying or pushy, especially when it comes to business.
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A Step by Step Guide for Killer Follow-up Email
Let’s go through the guide how to write perfect follow-up email that will help you break through the silence and impress a recipient with your communication skills:
- Keep it brief. Bear in mind that people are busy. Therefore, your follow up email should be shorter than initial message.
- … And positive. Be careful not to sound accusatory – just remind the recipient about you. You’re still developing a relationship.
- … And polite. You never get anything you don’t ask for, but try not to ask for big favors right away. Work on establishing a solid relationship first.
- Share context. If you don’t have a close relationship with a recipient, refresh their memory. Start your email with a reminder where you met, say you enjoyed your conversation, or mention the topics you discussed.
- Clarify your objective. Be straightforward and show your intentions: ask for a meeting, feedback, or 10 min call, get a status update on a deal, find out about your job application process, or invite to a conference, presentation or networking.
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- Personalize. Try to find out as much as possible about your recipient and follow up with things you know he or she is interested in. Remember what you discussed during your last conversation, visit their Facebook and LinkedIn pages, find out about their hobbies, and look for something you may have in common.
- Offer value. Share some ideas that may be useful for them, provide additional resources or complimentary services, or introduce your teammate who can solve their pain points.
- Use formatting. Make your email scannable by bolding and bulleting the most important parts of it.
- Call to action. Wrap your email up with “look forward to get in touch” phrase to encourage the reply.
- Make it error free. Carefully check your email for any typos, spelling mistakes or grammatical errors.
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- When to follow up. The time interval between the initial email and the follow-up really depends on where you are in the relationship lifecycle. Here are some suggested timeframes for follow-up emails:
- 24 hours – “thank you” emails
- 4-5 days – job application inquiries
- 5-7 days – “nice to meet you” emails
- 1-2 weeks – follow-up on a meeting request
- Every 2 month – just to keep in touch
Properly crafted follow-up emails help display your genuine concern about your prospect, customer, or acquaintance. A right email at a right time will help you incrementally improve your interactions and start a business-oriented friendship.