What You Need to Know to Market Your Event Online
by Alex Schnee
As more events transition to the online space, it can be beneficial to think about how you are going to reach attendees and gain their interest in new ways. Marketing an event online can be completely different than one that takes place live, so having a strategy before you set out to begin getting the word out there can make all the difference.
Here are some things you might want to keep in mind when you want to market a successful online event.
Social media is your friend
When you are marketing an event online, you are going to relying heavily on social media in order to get the word out to attendees. First, you will want to think about where your main demographic is located and what platform they are most likely to be on. This will help you to determine where you want to spend the majority of your time promoting your event and test which platforms are the most successful in getting you the results you want.
Think hard about your ad budget
While having a solid social media presence is a good start, you’re probably going to want to use ads in order to boost interest to your event and to provide some more information. Again, where you choose to run your ads can have a big impact on whether people will sign up or not. You will want to have a solid budget that you feel comfortable with, but that also is likely to amplify your message overall and make it possible for you to gain the attention of those you want to join.
Consider your sales page
Your sales page is often going to be the final determining factor in whether someone will choose to buy tickets to your online event. This is why it is important to make it as simple as possible and use a WordPress event registration plugin in order to make the process of adding tickets to a cart simple. You also want to make sure that there is a clear action that attendees will take in order to purchase tickets so that they aren’t confused on what they need to do and they go through the checkout process quickly and without issue.
Provide information via email
While most payment platforms will automatically send a receipt and event information, it might not hurt for you to send an additional one for those who have signed up so they know exactly what to expect. You might want to include hotel and parking information, as well as any identification they might need in order to attend the event. Make sure you are also available through a customer support team or as an individual to answer any questions that might come up.
In summary
Planning an online event takes a little creativity and knowledge of who your ideal demographic is. Once you have discovered that, you can put together a marketing campaign for your event that you know will end up converting.
