How to Improve Google Ranking with Website Changes
It’s generally known that a variety of factors impact Google search results ranks such as content length, backlinks, and age of the domain. To boost Google results, you’re undoubtedly aware of the value of keywords and generating high-quality content. But, in addition to these fundamentals, there are several other elements and strategies to consider to improve your Google ranking through website changes.
How Your Website Layout Affects Your Google Ranking
Most site layout designs require immediate updating by publishers. Web templates, for example, may employ header elements to design the navigational components in the sidebar. The reason behind this is that the layout affects the google ranking of your website in search engines.
Firstly, the layout has something to do with the user experience as it guides the web visitors along with the essential navigations. Website visits, duration on-site, web pages per session, and bounce rate are the top four ranking variables. All four are closely connected to the user experience your website provides, as Google recently highlighted with its Page Experience upgrade.
Secondly, the web layout could contribute to the page’s load time, depending on the variety of decorations it has. Because one of the main metrics in Google’s new Core Web Vitals update is load speed, it’s a good way to ensure your site is as quick as possible—both to boost your search ranking and to give a nice user experience. Lastly, it might also be a key towards the webpage’s interoperability among the various types of devices. The more flexible and adjustable it is, the higher website visits it could get as viewers look along with different media.
What Are The Changes You Need To Make
The foundation of a successful content marketing plan is a high ranking on the search engine results. Your site should be oriented to rank higher in the results as Google’s web search algorithm evolves. All you need is a website makeover through changing and improving your page in all aspects. Here are the changes you need to make:
Easy navigation
Having easy navigation allows your users to have a satisfying browsing experience. The worst experience the user could get is a hard-to-understand and navigate interface. If the users could easily maneuver and control the navigations on the web, they will surely visit your website more frequently, thus improving google ranking and engagement.
Enhance Page Speed
Perhaps, your website may have a beautiful design, engaging content, and outstanding goods & services, but it might all be for naught if it is too sluggish. Boosting up the speed of your website’s load time will allow viewers to read the entire article or content. Waiting is the most hated thing that viewers could experience. Having a fast load time will attract more viewers hence, higher Google ranking. Improving this aspect will not happen overnight as it requires adequate knowledge and expertise in web design and development. Hiring an agency that specializes in web design is a huge help to get into it.
Optimize Images
Images are vital for making your information more easily accessible, appealing, and compelling to visitors, but they’re also important for SEO. Having a set of optimized images on your page will add up contextual information from which improves your content. Having optimized images also boosts the page loading from which increases google ranking and engagement.
SEO-Friendly URL structure
In the domain of SEO, the URL is extremely important since it informs users about the information on the site. If a page’s URL does not provide information to users or internet sites about the page’s content, it may damage that page’s chances of ranking high in search engine results.
Useful Optimized Content
One of the most effective strategies to attract visitors and enhance your search ranking is to have high-quality content on your website. Make sure your material is error-free, keyword-rich, mobile-optimized, and crafted to meet the unique needs of your target audience, as well as include useful connections to more internal and external information.
Key Takeaway
Having an optimized and well-driven website for your business is a crucial part of your success. Improving it through having some website changes mentioned above could be your guide. Of course, aside from a strategic plan, all you need is a little patience before you reach your dream for your digital business.
