Instagram has emerged as one of the most powerful social media platforms lately. Many brands and businesses relay on Instagram for attracting audience to their website and for marketing their products and services to a wider audience. With more than 200 million active monthly users, Instagram has become a dominant force if you want to influence a large number of people on the internet.
However, it is not easy to build an audience on Instagram and gain followers. Without a well charted out content management strategy, you cannot manage to gain Instagram followers.
Here, we have enlisted 8 methods to gain real Instagram followers:
Complete your Instagram profile
One of the most common mistakes that individuals and brands make is missing out the important details on their profile. Your Instagram profile is the first point of contact with your potential followers. As a brand or a business, you would want to make sure that your profile is complete and features your branding to attract audience towards it. Make sure that you have your Instagram profile photo, Instagram highlights, a quirky and catchy bio in place to drive more audience to your profile.
Instagram is all about hashtags. With the right use of hashtags, you can make your posts more discoverable to Instagram users. You need to experiment with hashtags and use more than just one word hashtags. Choose hashtags that tell the story you are trying to tell through your Instagram post and caption. Do not shy away from experimenting with hashtags. Also, we recommend every brand to use a custom hashtag to make themselves easily discoverable.
Use your bio wisely
Your Instagram bio is an interesting place to describe about your brand and what makes it even more interesting is that you can place a link in your Instagram bio. You can leverage this to place product link and a link to your most frequently visited webpage on your website. Keep changing the link in your bio on a monthly or bi-weekly basis by placing links to your most popular content.
Instagram caption can prove to a game changer if you are looking forward to growing your audience on the platform. Try including innovative captions that fall in line with the image you are posting. Try to indulge in storytelling to communicate efficiently with your followers. Your captions hold the power to attract a large number of people who would be interesting in following your brand on the social media platform.
Use creative Instagram advertisements
Since Instagram has become a ground for brands and businesses to spread their presence, many use the promotion options offered by the photo posting platform. You can run Instagram advertisements by paying a small sum of money to target more users. To gain more followers on Instagram, use creative advertisements. Instagram allows you to run different types of advertisements – ads for gaining more followers, ads for promoting a single post and ads for promoting the stories you post on your Instagram profile. You can use this promotion options in a creative way to gain more followers.
Instagram offers you an option to share your Instagram content on other platforms as well. You can leverage this opportunity to gain more followers. You can use Instagram as a major part of your wider brand promotion strategy. Always cross-promote your Instagram on other marketing channels like Facebook, Twitter, your website and more. This would help you in bringing your existing followers on other channels to Instagram thus increasing the count of your followers on the platform.
Interact with Instagram influencers in your business
Instagram influencers hold power to turn tide in your favor and bring a large number of people to your profile. It is recommended that you must interact with relevant Instagram influencers so that you become their favorite brand or business to follow. You can also collaborate with Instagram influencers of your area of interests to run targeted advertisement campaigns to gain more followers.
We hope that these tips would help you in gaining more followers on Instagram. Increasing the size of your audience on Instagram is a time taking task but once you have achieved it, you can market your product to a mass market.