Search Engine Optimization (SEO) is a fast-growing field. You have to stay updated to avoid frustrations. In 2019, SEO is more complicated than ever, and the previous tactics will no longer work for you. SEO is more than creating links, upgrading old content, and adding keywords to improve your rankings. You have to keep track of the latest trends, algorithmic changes, target audience, and the upcoming technology. SEO in 2019 is more about proving an excellent experience, increasing the visibility of your brand, and generating leads that will turn into revenue. Read on to find the essential things you need to know about SEO in 2019.
- Optimize for Mobile devices. Begin with testing the performance of your website across all mobile devices. Test the browsing speed since any delay can frustrate a new visitor. In 2019, most people spend most of their time on their mobile phones. As such, you should not ignore mobile optimization as an SEO strategy. Moreover, you should understand your “mobile” customers. Know their search habits and compare them to desktop users. The chances are that mobile users look for precise and quick answers with no delays.
- Understand how Users Search. Brand owners always look for keywords that will perform better than their previous ones. While keywords are relevant, people are currently focusing on search intent. You need more than a keyword that leads traffic to your site. As a brand owner, you should try to find the reason behind every search. Once you understand the search intent of your visitors, you will be able to optimize your website successfully.
- Optimize for Engines and Write for Clients. Strategists in 2019 should not ignore the human element. Although optimization will improve your site’s ranking, the objective is to engage your audience and remain relevant. Always think about your target audience when building your website. Once you know what engages your audience, you can then focus on optimization. There is no need to add keywords with the aim of appealing to search engines. Search engines are now too complex to reward such techniques. However, the content you write can help you increase traffic to your site.
- Analyze your current Search Traffic. In case you are not sure where to begin, start by analyzing your existing search traffic. Look for the best-performing pages, and the leading keywords. Take a closer look at your top five or ten pages and understand what they have in common. Maybe it is their length, content quality, or other optimization practices. After analyzing your current traffic, you can now think of ways to improve. Look for content that your readers will appreciate.
Even with these tips, it is always wise to talk to a professional. SEO experts are always up to date with the current trends, and they will advise you on what will work for your brand. Contact Courtney from Punch SEO if you want to increase your traffic and satisfy your customers.