And the magic moment has come. After overcoming loads and loads of financial and technical obstacles, you have just created your own website. It is your company, the outcome of your creativity, it is you after all. But is it actually? I mean does it work as fast, effectively and attractively as you would in a real-life scenario? Or is it just a bad replica of yourself? Does it need any improvements? Besides, the enemy of good is better, isn’t it? And who is the one to indicate what the omissions are or what needs to be ameliorated? A relative, a friend or maybe you? Too many questions that need to be answered if you are to promote your business and see your bank balance getting higher and higher.
The answer to all these queries is to perform a usability test. That is a sort of testing, but not of your abilities or intelligence. In that case, test takers are others who work for you though. They are paid to judge your site; its functionality, its user-friendliness, its layout. They are going to execute certain duties while using your webpage and afterwards or at the same time they will have to be commenting on that experience. In other words, your site is put under scrutiny for all the good reasons though. Your final goal is not to feel guilty and miserable with your mistakes. Your aim should be to transform these weaknesses into strengths.
SYSTEM USABILITY SCALE
System Usability Scale (SUS) is a more than effective tool throughout the whole procedure of rising your sales and establishing your brand name on the market. Let’s see how it works and how its results are interpreted. To begin with, it’s a kind of measurement, a scale-as its name gives out. It ranges from 0 to 100. It refers to what the test takers believe of your online page. It defines how usable it is according to the people involved in the process. In fact, they have to offer an “answer” to 10 questions. It is not something to take light-hearted, it is not a game. Researches have shown that such an index is tightly linked to the devotion of your site’s visitors and the chances of them recommending it to others, family or friends or colleagues.
If you receive 80 out of 100, it is most probable that clients will recommend your page to others. However, a score of less than 70 does not bring the best of news. It means that your site needs a lot of work to be done and for the time being it cannot be recommended by the present users. If you run such metrics via userfeel.com, you will be informed immediately for the rating of each and every user as well as the average score your site managed. Apart from that, most importantly, you will become familiar with the actions that were highlighted as “impossible” or “hard” to complete. It goes without saying that you are judged about the image and the simplicity or complexity of the provided menu.
To make a long story short, the aforementioned process is not all that it demands to take a proper usability test. It is a major part of it though. Such testing is rather vital for any serious businessman or businesswoman who looks forward to improving the image he or she projects to the world out there. If you do not seem to care, then it is more than certain that sooner or later your business will begin going down and that is not something you want to experience, do you?