When a brand “stuffs” a website with the target term to rank higher in search engines for that particular term, it is known as keyword stuffing. The content on your website should strive to inform, serve, and engage your visitors. Repetition of unnecessary words or phrases, the addition of irrelevant terms, using the same keyword in multiple blocks, and incorporating keywords unrelated to the page’s subject are some examples of blatant keyword stuffing.
Stuffing Keywords Still Not Getting Traffic? 5 Tips to Help You
However, you may not accomplish this goal if you stuff your pages with keywords without making sure of the content and information’s accuracy. Certainly, it provides a bad user experience, increasing bounce rates and pushing potential customers away from your company. So what else should you do besides stuffing keywords to boost organic traffic on your site?
If your web traffic has recently decreased, there are a few things you can do to help increase it and reach a larger audience.
1. Upturn External Links
External links have an enormous effect on search engine rankings than internal links. External links are essential to search engines because they function as external votes of confidence and popularity in a website. To gain an in-depth cognizance of your data, add the external website links metric to your SEO performance dashboard.
External links, also known as outbound links, are often used to provide additional information and direct readers to a particular source. You must reach off-site locations if you want to broaden your audience to increase your website’s reachability. In addition, it is best to seek blogs with an audience that is close to yours.
Besides, avoid purchasing backlinks. Your posts are more likely to be shared if you connect to them several times. You may want to collaborate with an influencer who can help spread the word about your work.
2. Capitalize the Power of Social Media
In 2020, the number of people regularly using social media increased by 10%. The trend, however, continues to grow even today. Brands and social media marketers face a whole new set of challenges due to these rapid changes.
Perhaps, if you’re wondering how to use social media patterns to push traffic to your website, then here’s your answer. Try attracting your target audiences by presenting them with valuable, meaningful information. Since it is a forum where you can get social, platforms such as Facebook, LinkedIn, Instagram, etc., offer various methods to ensure a strong social presence. Every SEO expert knows that a highly engaged social media account affects SEO ranking, resulting in increasing the target website’s traffic simultaneously.
You can even use social media plugins and buttons to encourage readers to share your content. Creating content purely to convert consumers through blatant promotions is ineffective. Instead, concentrate on creating content that grabs your audience’s attention and familiarizes them with your brand. Since video streaming has become so popular in recent years, you may want to expand into other platforms like YouTube. If you’re going to introduce something different, now is a perfect time to test a rebrand.
3. Improve User Experience
Google is the world’s most popular search engine, which is less likely to rank low-quality pages. It gives higher rankings to pages with low bounce rates. If a person spends more time on a website, Google claims that it’s because the user finds it useful. Pages with maximum user interaction are generally ranked high in the search engine results.
If you want to boost and magnify your organic rankings, make sure your content is easy to read. Great concepts, persuasive execution, and error-free grammar and spelling are all essential. Each paragraph should be no more than 3-4 sentences long as too long sentences are difficult to follow on a computer or mobile device. However, they can be effective when used sparingly.
Besides, it is best to add subheadings in your article, as it enables readers to skim and understand the article’s context. Also, when you have many details in one paragraph, bullet points make it easy to read. So much text can be daunting to travelers. Hence, it is best to use appropriate, supportive media to break up big portions of text into small, comprehensible chunks.
4. Optimize Voice Search
A dialogue program is a machine configuration that requires a person to converse with it. It uses various means of communication as input and output symbols, such as text, voice, gestures, etc. Since people use voice search the most, smartphones have given way to search assistants.
Besides, localized long-tail keywords have special considerations among both marketers and users due to their increased usage. Featured snippets, also known as position zero outcomes, have become increasingly popular to answer user’s queries regarding the searched word. Longform content on your website is something that is 2000 words or more. Since these pages prove that you’re an authority in your profession, Google gives them a higher rating. Voice search seems to prefer long-form material, according to studies.
5. Update Old Content
The word “content decay” refers to a drop in organic traffic to a piece of content over time. Before deeming a post to be rotting, marketing experts generally follow it for three straight months with a drop in organic traffic. Undoubtedly, your content might take months or years to stand on the outdated content’s list, but it will surely happen someday.
Google considers both on-page and off-page interaction when determining content’s freshness. If your content is three years old and still getting new backlinks, the chances are that your information is still valid. However, visitors’ lack of interest or low traffic generally causes content decay and is challenging to reverse.
Depending on the outdated information, there are two choices for repairing it. If the content has degraded due to increasing competition or a lack of freshness, a content refresh will help. Since you’ll be performing much reading and rewriting, it may require some time to finish properly. Secondly, if your content includes some research-based statistics, it will become obsolete after just one year. If the research you cite evolves, so should your material. Also, it is best to fix broken ties to connect to newer and improved external content.
While changing keywords, focus on optimizing for the correct keywords and add appropriate headers. To boost your rating and get more traffic, make sure your images have alt-text and compression. Find relevant ways to connect to your repurposed content by going through your non-decaying content.
Marketers must be able to change and seize new opportunities to remain competitive. It’s not about haphazard search engine optimization or expensive pay-per-click marketing. There’s a lot you can do to promote organic traffic for free, aside from your time.