The Importance of User Experience in SEO
With advancements in the digital space, user experience is today an essential element when it comes to SEO.
It involves converting potential customers by ensuring they have a good experience when visiting your website.
It is very frustrating for a customer to come to your website and not get what he is looking for. Having such bugs and mishaps will cause you to rank lower compared to your competitors.
Every digital marketing effort must have a visitor in mind. And by this, we mean the most novice of visitors. It helps in making the website as simple as possible to anyone.
Here are other reasons why user experience is essential in SEO
- Page dwell time
It is the amount of time a user spends on your website. Websites that have a high dwell time rank better on search engines as compared to those that don’t.
The search engine considers those websites to have relevant content to consumers, thus ranking them higher.
Having useful content for users to want to spend time on is one piece of the puzzle.
The other is ensuring your website is interactive enough to keep them there longer. If the site is not engaging, visitors quickly leave and your ranking tanks.
- Bounce rates
The bounce rate shows the percentage of visitors who visit your site and leave just after navigating through one page. It translates to search engines that your website does not have relevant content that visitors want to see.
They have no reason to view other pages. However, that is just one of the reasons visitors leave. Your design and load speeds also contribute to a high bounce rate making you rank low on search engines.
- Load time
The amount of time your website takes to load is a high contributor to people leaving your site. As much as you might have engaging content that the customer wants, they will leave if the page is slow to load.
We have all experienced the annoying buffering of pages and left because we are naturally impatient. It is crucial to ensure your load time is on the minimal to provide excellent user experience and hence, higher SEO ranks.
- Mobile-friendliness
Research shows that with the rise of the smartphone era, more than 50% of web traffic comes from mobile phones. These devices provide convenient access to the internet, like no other. For this reason, a mobile site optimization is no longer an option but a must for all websites. Otherwise, you miss out on more than 50% of traffic to your website.
The most problematic areas with mobile sites are the menus which have an easy solution, collapse them. Sites that have poor mobile displays have a low ranking on search engines.
In conclusion, user experience is a fundamental aspect of any SEO strategy. It directly affects your site ranking through engagement metrics. Focusing on user design concerning SEO ensures that your website is continuously visible to your customers and increases conversation rates.
If you want to find out more about SEO and you’re thinking about investing in this type of services for your website, you should visit iAgency – one of the most renowned SEO agencies, with over 15 years of experience and proven results.
